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What is the Main Street Program?
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The components of the four point approach are Organization, Design, Promotion and Economic Restructuring. - Organization focuses on getting people working toward the same goals. This involves a volunteer driven organizational structure with a board and committees, wrking in conjunction with a Main Street Manager.
- Design focuses on the physical aspects of downtown. Capitalizing on the best assets and improving to visual appeal of historic buildings and traditional downtown layouts with good sidewalks and lighting plus organized parking and signs.
- Promotion focuses on the marketing of downtown. By pointing out the unique characteristics, promoting a positive image and holding events that bring people to Main Street, the perception of downtown will improve.
- Economic Restructuring focuses on improving the economic climate. This involves helping existing businesses to expand, recruiting new ones for the changing mark,t and finding ways to change underused buildings into productive property.
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